January 2024

Welcome to Plume IQ - our reveal of data-driven intelligence and consumer insights from 3 billion connected devices and 60 million locations, managed by Plume’s cloud platform. The data below is from a sample of our locations.

Gaming Data Consumption Spikes Over the Holidays

Plume IQ

Let’s start with a look at the most recent holiday data from 2023. Throughout the season, children and adults alike excitedly unwrap and unbox new devices that they receive - or purchase for themselves.

Our data indicates that gaming systems continue to top gift lists. In 2023, the Nintendo Switch was the most popular new device added to the Plume network, followed by PlayStations and Xboxes.

Perhaps gaming is one of the reasons that people chose to stay close to home and accounts for another seasonal trend Plume has identified - an increase in data usage over the holidays. Compared to December 20, 2023, by Christmas Day people were consuming 81% more data from gaming systems.


2023 - Data Consumption Keeps Rising

In fact, looking back at the year as a whole, we can see that data usage continues to rise. Looking at the homes and businesses we sampled, our analysis notes that in the United States, average data use rose 11% in 2023 as compared to 2022. For the same time period, data usage increased by 7% in Europe and 16% in Japan. Not surprisingly, Plume saw some of the biggest rises in data usage from smartphones, virtual reality devices, and laptops. Impressively, even on local networks smartphone use still rose 17% showing that it is the main device for many people.

data consumption

Security Threats Increase in U.S.

It is almost certain that data and device usage will continue to increase, leading to more opportunities for bad actors. Users need to remain vigilant about security as cyber threats are always evolving with tactics ranging from typo-filled spam texts to sophisticated website injections. In 2023, our data continued to show an increase in malicious attempts, phishing attempts and security risks.

In the U.S., when comparing data from 2023 to 2022, Plume saw instances of malware increase by 90%, botnet attacks increase by 153%, phishing attacks increase by 19%, and spyware increase by 39%.

security threats

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Parks Associates: Why Managed WiFi is preferred in MDUs

A recent whitepaper from Parks Associates, sponsored by Plume, examines the impact of managed WiFi in multi-dwelling units (MDUs). The whitepaper highlights new use cases for technology in multifamily properties, which can automate business and operational processes, reduce risk, save on costs, and increase appeal to residents.

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A Comparison of Plume's Adapt™ and EasyMesh®

The proliferation of mesh as a solution for increased congestion in the modern connected home has led many Communications Service Providers (CSPs) to seek out the ideal scalable architecture for deployment of multi-access-point (AP) networks to their subscribers.

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Plume Awards 2023

Plume was the recipient of numerous awards this year for our products, partner solutions and excellence in operational leadership. We are honored to be recognized as innovators and to have earned a reputation as technology problem solvers, industry champions and skilled developers.

Cablefax 100

Top 100 Operations Leaders - Fahri Diner

Frost & Sullivan

Top 50 Global Homes and Buildings Industry Outlook

Frost & Sullivan

Best Practices - Product Leadership Award

ChannelVision Magazine Visionary Spotlight Awards

Business Technology: Wi-Fi and Fixed Wireless

ChannelVision Magazine Visionary Spotlight Awards

Service Provider Technology: Cloud Computing and Data Center Innovation

The Cloud Awards

The SaaS Awards - Best SaaS Product for Loyalty and Retention

Broadband Technology Report

2023 Diamond Technology Reviews 4 Diamonds - Haystack Support Suite

Informa Tech Network X Awards

Leading In-Home Connectivity Service

Informa Tech Network X Awards

Most Innovative Cloud Product or Solution Glotel Awards

Most Innovative Operator Cloud Offering - Plume and Cablenet- Cablenet’s Purple Max Internet, powered by Plume HomePass

Wi-Fi NOW Awards

Best in-home Wi-Fi product: Plume’s Customer Experience Management platform & services by Cablenet

News Roundup

“But one company that has cracked the in-home connectivity conundrum is Plume, which not only has efficient mesh Wi-Fi technology but a smart, cloud-based service management platform that provides real-time and detailed information to service providers and users alike and which uses machine learning algorithms to constantly monitor and understand usage patterns and quality of experience and enhance Wi-Fi service delivery within a customer’s premises based on that data. The capabilities of the company’s technology has resulted in multiple service provider deals and attracted massive backing from investors.”

More from Telecom TV>

“Reliance Jio, India's largest service provider, has partnered with Plume, a Wi-Fi device maker, as it tries to boost service quality for home and small business users. Under a deal announced during the Network X show in Paris, France, this week, Jio will use Plume's technology across some 200 million premises in India.”

More from Light Reading>

“Plume – a pioneer in home broadband customer experience management – has raised €550,000 for charity as a result of the 2023 #PlumeStrong cycling challenge, which earlier this month saw a group of more than 50 riders cover a distance of more than 770 kilometres across mountainous terrain in Switzerland and France. The funds collected exceeded the target of €500,000 and included contributions from a long list of companies and organisations, including Liberty Global, Sagemcom, Cognitive Systems, HPE, Amazon Web Services (AWS), and many others.”

More from WiFi Now>

“Plume made a pair of appointments to its executive leadership. Valerie Buckingham is joining the company as CMO, while Adrian Fitzgerald fills in the role of CRO. Buckingham has been at Plume since February, having joined with experience at companies like Microsoft, Paramount, Nokia and Palo Alto Networks. Fitzgerald held the titles of CRO and GVP, Global Sales for Sandvine and Oracle, respectively.”

More from Cablefax Daily >

Looking Ahead: #PSCC24

Join us for another amazing #PlumeStrong Cycling Challenge as we aim to raise €1,000,000 in 2024. Plume, our employees, corporate sponsors and our charity partner Street Child support programs designed to help students, individuals and communities in need around the world.

The PlumeStrong Cycling Challenge will take place from September 2-6, 2024. Elite cyclist and two-time Tour de France winner Tadej Pogačar will be joining us once again as we ride from Zurich, Switzerland to Venice, Italy.

Learn more about our mission and how to get involved: #PlumeStrong Cycling Challenge